Are you aware that the last few years have witnessed an enormous response and increase in sales for businesses in Cameroon and Kenya through their websites? This is uniquely possible when your companies receive the right traffic to your website, and I have witnessed this first hand.
Today, most businesses have a business website or blog where they can sell their products and services, allowing customers to visit and know more or get more insight into their business.
It is almost painful to believe that most businesses in Cameroon and Kenya are yet to take complete advantage of the power of the internet to generate organic traffic and possible leads to augment sales through their websites.
That being discussed, here are my 10 ways how you can drive quality traffic to your website in Cameroon and Kenya:
While these ads might seem intrusive, They have proven to be very useful. With retargeting, not only do you serve ads to your website visitors, but you have the opportunity to create segments of people who visited unique pages, performed some actions, or fit into specific demographics. E.g., you could choose to target anyone between the ages of 25 – 34 who visited your pricing page but did not convert.
Writing quality content is a sure way of driving traffic and augmenting your website's conversion rates. To achieve this, you need to pay attention and spend some time targeting specific market segments.
Moreover, consumers prefer videos, and it has been proven that people spend a long time on websites with video content. So feel free to add content-rich videos or infographics to your website. This definitely would aid in driving traffic to your site.
Now imagine if your unique contact address is hidden or not on the site; how do you get visitors to get more information they could not get on the website or the ones they needed someone to explain to them?
To me, having a website with no contact address harms the business.
Besides, you should include a contact form where a visitor can see it without having to waste energy searching for it. People do not really have that kind of patience.
If you wish to increase sales for your business through your website, you should think of having your office address, email, and possibly mobile number if you want to, but I recommend you do so.
This makes paid social a vital tool for segmenting and targeting potential customers. Marketers can use the information on users' ages, demographics, web histories, trends, and location to build their buyer persona and serve highly relevant ads.
Anyways, the point is that human beings, by nature, like free food. So why not implement your promos, and flaunt your discounts and benefits in the face of your website visitors?
Today, most businesses have a business website or blog where they can sell their products and services, allowing customers to visit and know more or get more insight into their business.
These websites represent the organization, company, or businesses online and are also used as a potent marketing tool to boost and increase sales for companies in Cameroon and Kenya.
It is almost painful to believe that most businesses in Cameroon and Kenya are yet to take complete advantage of the power of the internet to generate organic traffic and possible leads to augment sales through their websites.
10 Ways to Drive Traffic to Your Website in Cameroon & Kenya
- Expand Your Audience using Social Media
- Integrate SEO - Search Engine Optimization
- Utilize Retargeting to Bring Visitors Back to Your Site
- Investment in Paid Search
- Write Rich and exciting content.
- Make a contact option easier for your site visitors.
- Target Your Potential Buyer Personas with Paid Social
- Internal Link Juice
- Include promotions and other benefits of buying products from your business
- Coupling it all Together
Now let me elaborate on it.
1. Expand Your Audience using Social Media
It was not too long ago when companies used to be difficult, if not impossible, to reach out to a broad target audience without paying anything for it. The market has changed in this regard with mediums like Facebook, Twitter, and LinkedIn, enabling a business to actively promote its content.
Social media can attract new and returning visitors to your website and build or foster relationships by starting one-on-one conversations with customers and prospects online.
2. Integrate SEO - Search Engine Optimization
Including Search Engine Optimization or SEO with your blogging and overall content marketing strategy is equivocal to being found on search engines like Bing, Google, and Duckledock. When creating great content for SEO, consider what long-tail keyword you wish to target for on-page optimization.You can optimize the article around this keyword by adding it to your title tag, anchor text, URL, meta description, and page content. Once you have an optimized piece of content, use off-page SEO tactics to share it online, increase your domain authority and build links to your site.
3. Utilize Retargeting to Bring Visitors Back to Your Site
If you have ever hoped for a second chance to change someone that visited your website, then remarketing is for you! Retargeting (also referred to as remarketing) ads are disturbing images on the edge of your web browser that has been following you from all websites you visit.
While these ads might seem intrusive, They have proven to be very useful. With retargeting, not only do you serve ads to your website visitors, but you have the opportunity to create segments of people who visited unique pages, performed some actions, or fit into specific demographics. E.g., you could choose to target anyone between the ages of 25 – 34 who visited your pricing page but did not convert.
4. Investment in Paid Search
While Search Engine Optimization is the BEST way to rank at the top of search engines like Google and Bing, paid search is the quicker and more natural route. That being highlighted, paid search should not be considered an alternative to SEO. Instead, it should complement your Search Engine Optimization efforts and fill the gaps.
Pay Per Click or Cost Per Click tools such as AdWords and BingAds allows marketers to control, test, and optimize the content displayed in search engine result pages while directing visitors toward relevant landing pages.
5. Write Rich and exciting content
In Cameroon and Kenya, there is a lot of competition among businesses, and these businesses all have a business website or blog. For this reason, one can firmly say it is not about what corporations own a site but rather about whose website is engaging and appealing to the public.
Writing quality content is a sure way of driving traffic and augmenting your website's conversion rates. To achieve this, you need to pay attention and spend some time targeting specific market segments.
Also, quality content remains the king in traffic generation. Most times, sales increase for websites that write meaningful content. In other words, creating specific content for defined market segments will help drive prospects to your business.
Mind you, every article or post on your website should be educational and educational. Let your site visitors be greeted with a first job intended to solve a common problem for them.
Mind you, every article or post on your website should be educational and educational. Let your site visitors be greeted with a first job intended to solve a common problem for them.
However, in most cases, some websites limit their posts on their products and services. It must not be so. Instead, find a way to integrate informative posts that will not directly sell your products or services; sometimes – Visitors get bored with too many ads.
Moreover, consumers prefer videos, and it has been proven that people spend a long time on websites with video content. So feel free to add content-rich videos or infographics to your website. This definitely would aid in driving traffic to your site.
6. Make a contact option easier for your site visitors
Do you know why people visit websites? Those seeking information crawl through sites to get what they really need.Now imagine if your unique contact address is hidden or not on the site; how do you get visitors to get more information they could not get on the website or the ones they needed someone to explain to them?
To me, having a website with no contact address harms the business.
Besides, you should include a contact form where a visitor can see it without having to waste energy searching for it. People do not really have that kind of patience.
If you wish to increase sales for your business through your website, you should think of having your office address, email, and possibly mobile number if you want to, but I recommend you do so.
7. Target Your Potential Buyer Personas with Paid Social
The critical piece of the paid advertising puzzle paid social, is growing the fastest due to its potential to be the most effective and targeted channel. Social media is collecting data on its users, making it more potent daily.This makes paid social a vital tool for segmenting and targeting potential customers. Marketers can use the information on users' ages, demographics, web histories, trends, and location to build their buyer persona and serve highly relevant ads.
8. Internal Link Juice
The strength of your link profile is not solely determined by how many sites link back to you – it can also be determined by your internal linking strategy. When creating and publishing content, make sure you watch out for crucial opportunities for internal links.This will not only help with SEO but also helps in a better and more helpful experience for the user, which is the cornerstone of increasing traffic to your website.
9. Include promotions and other benefits of buying products from your business
Would it not be nice to go to a website and what pops up on your screen reads "buy our product or service and get 60% discount" that means more than half of the original price in the market.Well, chances are you would like to navigate through the website to get more information about the product and service and maybe buy it. Why? Because it sounds so exciting, attractive, and so appealing.
Anyways, the point is that human beings, by nature, like free food. So why not implement your promos, and flaunt your discounts and benefits in the face of your website visitors?
10. Coupling it all Together
Increasing website traffic should never leave your priority list, but it does not have to be a constant hurdle. Marketers that invest their valuable time into these strategies will be setting themselves up for long-term success.Once implemented, the maintenance and expertise required to keep them running smoothly will become easier to integrate or manage over time. This will enable you to coin out opportunities to make iterative improvements for the continued optimization process.
